Focus Groups – more than just free biscuits!

When was the last time a business really listened to you? I mean, truly sat down and said, “What do you want? How can we make things better for you?” It doesn’t happen often, right? But when it does, it’s an opportunity you shouldn’t miss. This is where focus groups come in – a chance for your voice to not just be heard but to actually make a difference.

Back in the 80s and 90, focus groups were often seen as stuffy, in-person meetings where a group of people gathered in a dull room to discuss products or services over lukewarm coffee and, of course, the obligatory free biscuits. They were often perceived as tedious, corporate exercises with little room for real, impactful conversation. 

If you’ve never participated in a focus group, that might be the image that springs to mind. But with the magic of modern technology you can now get involved from wherever you happen to be at the time, from your own front room or even during your boring commute. Online focus groups are an opportunity to engage with businesses that provide services you use regularly, it’s your chance to tell them what’s working, what’s not, and what could be improved. 

Why get involved?

Taking part in a focus group, whether online or in person, has several pro points beyond shaping the services you use. You get an insider’s view of how businesses operate and a say in how they can improve. It’s an empowering experience; knowing your feedback can lead to real change. Plus, there’s usually some sort of incentive or recompense involved, making it even more worthwhile (and we don’t mean a week old custard cream).

Why your feedback matters

By joining Liquid Friday’s new contractor focus group, you’re not just answering a few questions; you’re directly contributing to the enhancement of an industry-leading service. Your insights help us fine-tune our offerings, ensuring we meet and exceed your expectations. Whether you have ideas for new features, suggestions for refining our service packs, or thoughts on the contracting sector at large, your feedback is invaluable.

Participate on your terms

We understand that your time is precious, which is why our focus group is designed to be as convenient as possible. Participation is entirely online, so you can share your thoughts from wherever you are, whenever it suits you. Our surveys are short, quick, and easy, taking just a few minutes to complete. Plus, we’ll only reach out during non-working hours, ensuring there’s no disruption to your day. And yes, we’ll sweeten the deal with regular incentives to thank you for your valuable input!

What we’ll discuss

• Liquid Friday App Development: We’re always working to improve our app, and we want to know what features and functionality would make it indispensable for you.
• Service Packs: Help us refine what’s included in our service packs so they meet your needs better than ever.
• Industry News/Updates: We’ll discuss the latest industry news and get your take on how we can keep leading the way.

Get Involved, Make a Difference

So, if you’re a Liquid Friday contractor with ideas on how we can improve our services, don’t keep them to yourself. This is your chance to make your voice heard—all from the comfort of your home.

We’re genuinely delighted at how many of our contractors have already joined our focus group. If you would like to get involved, simply drop an email to [email protected] and start having your say!