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A cookie, also known as a browser cookie, is a text file containing small amounts of information which a server may download to your computer, mobile or tablet when you visit a website or use an app. There are different types of cookies which are used to do different things, such as letting you navigate between different pages on a website efficiently, remembering preferences you have given and helping us to identify ways to improve your overall site experience. Others are used to provide you with advertising which is more tailored to your interests or to measure the number of site visits and the most popular pages users visit. Cookies are also created not just by the website the user is browsing but also by other websites that run display ads and social sharing features for example. These are often known as 3rdparty cookies. Due to their core role of enhancing and enabling usability or site processes, disabling certain cookies may prevent you from using certain aspects of the Liquid Friday website.

There are two different types of browser cookie: (1) Session cookies are stored in the computer’s memory during a user’s browsing session and are automatically deleted from the user’s computer when the browser is closed or the session is deemed to have ended. These cookies usually store a session ID that is not personally identifiable to users, allowing the user to move from page to page without having to log-in repeatedly. They are widely used by commercial web sites; for example to keep track of items that a consumer has added to a shopping basket. Session cookies do not collect any information from the user’s computer. These cookies expire at the end of the browser session and can also become inaccessible after the session has been inactive for a specified length of time, usually 30 minutes.

(2) Persistent cookies are stored on the user’s computer and are not deleted when the browser is closed. Persistent cookies can be used to retain user preferences for a particular web site, allowing those preferences to be used in future browsing sessions. Persistent cookies usually assign a unique ID to the user’s browser and they are usually configured to identify a user for a prolonged period of time, usually for a number of months, but occasionally for a period of years. Each type of cookie can be set and controlled by Liquid Friday, known as a first party cookie, or a third party such as Twitter (to enable social sharing), known as a third party cookie.


To find out for further information about cookies, visit (which is run by the Internet Advertising Bureau Europe). You can choose to accept or decline both session and persistent cookies, or delete them altogether, by amending your browser settings. Please search the ‘help’ section on your browser for further information. If you want to opt out of the main advertising cookies, you can go to the site of the Network Advertising Initiative.


We use cookies to better understand how people find and use our site so that we can make continual improvements to the site in order to provide a better user experience. This may be from simply helping you find what you want more easily through to ensuring that we invest our marketing efforts appropriately so we don’t waste time and money.


Liquid Friday only use browser cookies to measure non-personal information, for example to learn about the behaviour of visitors to our website and how they respond to our marketing campaigns and communications. The more we learn, the better we are able to provide relevant and interesting content and services. The cookies set by Liquid Friday do not contain any personally identifiable information and we will never associate a cookie with personally identifiable information without your consent.


Currently, Liquid Friday operates an ‘implied consent’ policy. This means that we assume you are happy with this site setting cookies on your device. If you are not happy then you should either not use this site, or you should delete Liquid Friday cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)


We use various 3rd party and persistent cookies, details are below.

 Expenses Portal

  • Cookie Name: asp.netsessionis
  • Expiration Time: End of Browser Session
  • Description: Set by ASP .Net required for authentication
  • Cookie Name: SERVERID
  • Expiration Time: End of Browser Session
  • Description: Set by the load balancer required to direct the user to same server for all requests within the same session
  • Cookie Name:
  • Expiration Time: 500 days from date set
  • Description: Stores the login type if login is via an external link or not

Crazy Egg

  • Cookie Name: is_returning
  • Expiration Time: 5 years from date set
  • Description: Used to determine whether a user is new or returning

Provide Support Webchat

  • Cookie Name: vsid
  • Expiration Time: End of Browser Session
  • Description: Used to distinguish sessions

Google Analytics

  • Cookie Name: __utma
  • Expiration Time: 2 years from date set
  • Description: Used to distinguish users and sessions
  • Cookie Name: __utmb
  • Expiration Time: 30 minutes from date set
  • Description: Used to determine new sessions/visits
  • Cookie Name: __utmc
  • Expiration Time: End of Browser Session
  • Description: Works in tandem with __utmb and registers the precise exit time of the user
  • Cookie Name: __utmz
  • Expiration Time: 6 months from date set
  • Description: Stores the traffic source or campaign that explains how the user reached the site
  • Cookie Name: __utmv
  • Expiration Time: 2 years from date set
  • Description: Used to store visitor-level custom variable data and segmentation